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Hockey India League: Hitting the right strokes?

It’s been two weeks since the Hockey India League began on 14th January. Although the buzz and ticket sales are low, the first six matches have reached over 1.5 crore viewers on Star Sports. And that’s...

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BCCI & MSM pad up for IPL6

Here’s a heads up on the Indian Premier League. Player auctions will take place on third February in Chennai. The BCCI and the broadcaster Multi Screen Media are going all out to rope in advertisors....

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YouTube: The online broadcaster

Google is constantly tweaking YouTube to make it more relevant to advertisors. Last year, the video sharing platform got a facelift and new models including ‘True View’ were launched. In the UK,...

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Lenovo: Dialing growth with smartphones

Chinese PC maker Lenovo is all set to take the battle into the smartphone segment. After becoming the second largest smartphone brand in China, it is stepping up its global plans and naturally, the...

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Coke Zero – ‘Unlock the 007 in you’

Last year, Coca Cola got experiential marketing bang on with its Coke Zero promotion for the latest James Bond film Skyfall. On the face of it, it seemed deceptively simple – buy a can, get a free...

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Ford’s pre-launch campaign for EcoSport

If you are an auto major, you are in for a rough ride. Last month saw car sales fall by 26% – the steepest fall in 12 years. While the auto industry continues to be one of the top 5 spenders in both...

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Ford and JWT India’s ad mess

A series of unapproved ads has dragged both client and agency in to controversy that has now resulted in the resignation of Bobby Pawar, JWT’s Managing Partner and Chief Creative Officer. It also...

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Madison: The road ahead

India ‘s largest independent media agency, Madison , celebrated its 25th anniversary last week. Animesh Das caught up with the ever young at heart Sam Balsara to talk about its future and the...

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Madhya Pradesh Tourism: ‘Rang Hai, Malang Hai’

Watch the ad, and hear the Ogilvy India team and how they conceptualised this ad. Also, film director Prakash Varma elucidates on the heavy use of special effects and animation in the film.

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Scam ads and plagiarism: The 2013 Abby awards fallout

For nearly three weeks now, we have been reporting on the mess that followed this year's GoaFest - there was mud slinging and allegations of scam and plagiarism that resulted in the withdrawal of eight...

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Coca-Cola: ‘Small world vending machines’

Coca-Cola keeps thinking out of the box to connect to their consumers. The effort was to bring together consumers from India and Pakistan using their new small world vending machines. Intrigued?

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Lowe Lintas celebrates ‘true’ work

Lowe Lintas was looking to make a statement with the second edition of its very own ‘True Awards’. First hosted in 2008, the awards night, set up by the Interpublic owned agency, recognises and awards...

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Broadcasters unsubscribe from TAM

Turbulent times for television viewership measurement agency TAM.

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TAM ratings row: Impact on media buying and planning

The tiff between television broadcasters and ratings agency TAM has still not been resolved.

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Talking Shop With P Balaji (MD, Nokia India)

At one point in time, mobile phones were synonymous with Nokia. But the undisputed top dog for years is today, increasingly finding itself in the role of the underdog. The battle to reclaim lost glory...

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Publicis & Omnicom: The India challenge

Last Sunday gave the advertising industry its biggest business news in a long, long time. If the proposed Publicis – Omnicom merger goes through in what is being called a merger of equals, it will...

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Cadbury Silk rules the roost on YouTube India

Find out which Indian campaign was the most effective on YouTube’s True View ad platform in July. This time, it’s not a commercial, but an activation by Cadbury India that took the top honours. The...

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Noticeboard: SBI Mutual Fund’s ‘Fund Guru’

As part of its investor education initiative, SBI Mutual Fund recently launched ‘SBI Fund Guru’. The multi-lingual campaign aims to reach out to investors in Tier II and Tier III markets, and uses a...

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KidZania: Experiential marketing for kids!

The Mexican edutainment company KidZania is all set to open its thirteenth global theme park in Mumbai next month. This indoor theme park has children enacting real life experiences or role playing...

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Understanding design at the Kyoorius Designyatra

Over 1350 professionals, marketers, and students attended the ninth annual Kyoorius Designyatra. The theme for this year’s conference was ‘Create Change’, aiming to push the envelope and challenge...

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